Social Media Marketing Tips

Engagement and Interaction

• Being unreasonably consistent by showing up multiple times a day.
• Being omnipresent across multiple platforms.
• Creating fan pages or sub-accounts.
• Replying fast to comments and DMs.
• Repurposing old content.
• Training the algorithm on who to share content with.
• Making content relatable and engaging until the end.

Content Creation and Strategy

• Focusing on the first three seconds of content.
• Using polls, sliders, and questions to encourage engagement.
• Posting during off-peak hours to stand out.
• Using interactive elements to drive engagement.
• Implementing hooks before videos.
• Collaborating with other creators for better content.

Platform-Specific Strategies

• Capitalizing on short-form videos for algorithmic exposure.
• Leveraging LinkedIn and YouTube Shorts for B2B content.
• Prioritizing Instagram due to indexing by Google.
• Utilizing Pinterest for evergreen content and products.
• Using short videos with Google VEO for high engagement on Instagram.

Authenticity and Connection

• Transitioning from “serving the feed” to “serving real people.”
• Engaging genuinely with comments and conversations.
• Focusing on meaning and impact in social media work.
• Leveraging user-generated content and storytelling.
• Highlighting the importance of authenticity over salesiness.

Social Media Platforms

LinkedIn

• Beneficial for B2B content and community-driven engagement.

Instagram

• Prioritized for video content and engagement opportunities.
• Offers visibility in search results when indexed by Google.

TikTok

• Effective for driving awareness and content virality with short-form videos.

Social Media and AI

• AI assists in tasks but cannot replace human creativity and connection.
• Humans excel in creativity, community building, and strategic decision-making.
• Upcoming markets like Odisha continue to benefit from human skills combined with AI tools.

These tips and strategies aim to improve social media marketing efforts by prioritizing engagement, authenticity, and platform-specific content. AI plays a supporting role, enhancing efficiency but unable to replace human creativity and connection in the marketing process.